living
with
intention
Business leader + Sports Enthusiast + Life-long learner
SHINING A
LIGHT
For as long as I can remember fairness has been important to me.
Growing up in a migrant family in a low socio-economic neighbourhood showed me that social inequality is real. The systemic social norms and stereotypes help keep the power imbalance intact — making life more challenging for some through no fault of their own.
It’s this experience that motivates my work to shine a light on systemic issues that impact people’s lives and bring together intelligent and respectful business people to educate and empower organisations, their teams and executives to find a fair way forward.
A great
opPortunity
In today's world, there's a significant opportunity for businesses to support positive societal change. With pressing issues such as AI transformation, climate change and gender inequality, there's a growing need for innovative business solutions.
I partner with purpose-driven organisations to do just that — innovate for good. I help them achieve social impact initiatives that empower meaningful change.
Whether it be via a leadership coaching program or a social impact business strategy, serving on boards for purpose-led organisations, speaking at industry conferences or facilitating diverse panel conversations, I will look back on my journey one day and know that I made a positive impact.
Snapshot
20+
years as marketer, coach, strategist and educator
GAIcD
10+ years’ experience
as board member and chair
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McGuire Marketing PTY LTD - Organisational Coaching and Business Advisory Consultancy / Founder (2002 – present)
• On Us: Australian Coalition for Safeguarding Children - Led development of concept through to creation of this innovative social impact collaboration on behalf of Australian Childhood Foundation funded by Westpac.
• Award-winning SwingFit Golf Program: Led concept, research and product development, go-to-market strategy through to national launch for Australian Sports Commission and Golf Australia.
• Groundbreaking 5-year multi-million dollar sponsorship of Australian Open Grand Slam Tennis by Beauty company L’Oreal Garnier: Created sponsorship concept and integrated marketing communications strategy development. Led sponsorship negotiation and management of end-to-end implementation for Tennis Australia across a five-year period.Monash University - Associate Professor of Practice, Chief Examiner: Sports Marketing and Sponsorship Creative Destruction Lab (CDL): Moderator
Other roles have included; Industry Advisory Board Member and Chair, Award-winning Lecturer, Curriculum Review Panel Member and Adjunct Professor (2009 – present)
Articles: Monash Marketing celebrates 50 years | Monash Business School Dean’s Gala Dinner – Keynote SpeakerWomen’s Tennis Foundation - President (2019 - 2023)
Led player scholarship fundraising program in partnership with Australian Sports Foundation. Scholarship program has financially supported over 100 athletes in recent years.
Interview: 2023 Breakfast With The StarsTennis Australia - Director of Marketing (2010 - 2012)
Led development of innovative marketing strategy to leverage Australian Open global impact to increase accessibility of national participation programs Hot Shots and Cardio Tennis. The Ready? Play campaign was replicated in countries including New Zealand and the French Open and resulted in record ticket sales for the AO.
Media: Ready? Play TVC | Australian Open 2012 Official Campaign | Australian Open 2013 Official Campaign -
Harvard Kennedy School – Harvard University Executive Education
Executive Certificate of Public Leadership, Organisational Leadership (2023-2024)
Successful completion of the following three Harvard Kennedy School Executive Programs:
Public Narrative: Leadership, Storytelling and Action (2024)
Women and Power (2024)
Strategies for Building and Leading Diverse Organisations (2023)
Institute of Executive Coaching and Leadership
Narrative Coaching Certification (2026)
Organisational Coaching: Level One Certification (2025)
Australian Institute of Company Directors
Graduate Company Directors Course (2022)
Monash University
Master of Marketing (2007)
Cranlana Centre for Ethical Leadership
Executive Leadership Ethics Course (2021)
Tennis Australia
Level 2 Club Professional Tennis Coach
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2025 Monash Business School Alumni Award for Community
The Community Award honours an alumnus who had made a significant impact to the Monash Business School community through leadership, mentoring, philanthropy or service back to the School. The award was one of six honours presented at the Dean’s Gala
Monash Business School Dean’s Purple Letter Award
Awarded to top-performing units in the student evaluation of teaching. The achievement recognises a commitment to excellence in teaching. (2020, 2021, 2023 & 2025)
Monash Business School
Department of Marketing Recognition of Service (2022)
DrivenXDesign Gold Medal Award
John Cain Arena Brand Strategy for Melbourne & Olympic Parks (2021)
Australian Institute of Marketing
Finalist Award for Marketing Excellence – Australian Made, Australian Grown Campaign
Vicsport Awards
Finalist Development Initiative Award for Swingfit Golf Program (2016)
Tennis Australia President’s Coaching Scholarship Award winner
Awarded one of five scholarships nationally to high performing coaches (1993)
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I love seeing people debunk stereotypes and achieve audacious goals they never thought possible. Dreams do come true, and I am passionate about supporting others to achieve their potential.
“What sets Brigette apart is not only her remarkable professional achievements but also her unwavering commitment to empowering and uplifting others. She serves as a role model for women aspiring to excel in both in the sports industry and business, while making a meaningful difference through non-for-profit organisations. Brigette’s dedication and capabilities make her an invaluable asset to any organisation or cause. I have no doubt that she will continue to make a significant and positive impact wherever she goes.”
Nicole Pratt